CIFAR AZRIELI GLOBAL SCHOLARS RECRUITMENT CAMPAIGN
CIFAR Azrieli Global Scholars recruitment effort is a global marketing campaign aim at early career scientists to develop new ideas to solve the most important questions facing science and humanity.
In 2022, the campaign took a personal storytelling approach — featuring a scholar on the impact and benefits of being selected for this prestigious fellowship.
RESULTS
- Successfully increase the number of applicants during the recruitment cycle
- The video had over 1.3M impressions on Twitter and over 91K views in four weeks
- Increase targeted website traffic by over 14K during recruitment
ROLES
- Art Director
- Video Director, Producer (client side) and Project Manager
Custom portraits for the campaign
