U of T Centre for Engineering Innovation & Entrepreneurship (CEIE) x SKAM: Graffiti Wall Art Installation
PROJECT SCOPE
Spark and sustain conversation about upcoming Engineering building in the local community and among current students and alumni during the construction phase of the project
Reflect the urban environment in the heart of the St. George campus of the University of Toronto
Educate the surrounding community about the positive impact of engineering on our everyday lives
Length of the graffiti wall: 208 SQ FT, which is nearly the same area as a standard tennis court
The installation became a focal point for celebration and pride in the U of T Engineering community. It was featured in alumni magazines, student newspapers and was a popular stop on campus tour. CEIE X SKAM graffiti wall installation was selected to be part of Nuit Blanche Toronto. Artwork by graffiti artist SKAM
ROLES
- Art Director and Project Manager
- Conceptual/storyboard Designer
- Experiential Designer for the Nuit Blanche showcase
- Director and Producer (client side) for the profile video
Creative process: Layout sketch to final graffiti interpretation by the artist
Project profile video
Online CEIE x SKAM project portal
RGD case study profile of the project
Graffiti artist, SKAM perspective about the project. Watch here.
AWARDS
- CASE District II Gold Award (2017)
- RGD In-house Design Award (2016)
- IABC Gold Quill Award of Excellence (2016)
- U of T Engineering Innovation Award (2016)
- CCAE Prix d’Excellence (2016)
- CASE District II Gold Award (2016)