UNIVERSITY OF GUELPH: THE BETTER PLANET CAMPAIGN
A fundraising campaign project for the University of Guelph to with a target of raising $200-million to to improve quality of life for the community and around the world. The campaign focus on the University’s strengths in food, environment and health. Over a four year period, the fundraising campaign successfully garnered a total of $203,581,299 through donations from more than 65,000 individuals, families and organizations.
The brand strategy employed bold and large eye-catching images in the design language to visual emphasize the tone of the campaign. White space was also extensively used throughout the campaign to help balance the composition.
ROLES
- Art Director and Brand Strategist
- Graphic Designer and Project Coordinator
